Marketing Research News and Press Releases

A new study finds 10% of websites that claim to comply with online advertising standards are running ads that violate those standards. The finding reveals flaws in ad-blocking browser extensions that advertisers can use to their advantage.

Research Results BUSINESS

Released: 15-Apr-2025 9:10 AM EDT

The Platform Economy and Futures of Market Societies: Salient Tensions in Ecosystem Evolution

Journal of Business Research

Research Alert BUSINESS

Released: 14-Apr-2025 12:10 AM EDT

How Managers 鈥楳ake Meaning鈥� of Business Tournament Rituals

Journal of Business Research

Research Alert BUSINESS

Released: 10-Apr-2025 9:10 PM EDT

The Impact of Influencers on Brand Social Network Growth: Insights From New Product Launch Events on Twitter

Journal of Business Research

Research Alert BUSINESS

Released: 10-Apr-2025 9:20 AM EDT

Marketplace Power and Choice Framing: How and When Csr Surcharges Generate Consumer Anger

Journal of Business Research

Research Alert BUSINESS

Released: 7-Apr-2025 10:30 PM EDT

Bruh, Using Slang to Vibe with Consumers Doesn鈥檛 Slap for Brands

University of Iowa Tippie College of Business

Brands that use contemporary slang in their marketing to connect with younger consumers usually just embarrass themselves.

Research Results BUSINESS

Released: 7-Apr-2025 1:45 AM EDT

Coopetition in Supply Chains: A Case Study of Australian Construction Industry in Supplier Market

Journal of Business Research

Research Alert BUSINESS

Released: 7-Apr-2025 1:30 AM EDT

Can Marketing Reduce Inequality? Evidence From Marketing Science

Journal of Business Research

Research Alert BUSINESS

Released: 4-Apr-2025 8:10 AM EDT

Agility in Marketing Teams: An Analysis of Factors Influencing the Entry Decision Into a Trendy Social Network

Journal of Business Research

Research Alert BUSINESS

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Generative AI for Growth Hacking: How Startups Use Generative AI in Their Growth Strategies

AI-Capable Relationship Marketing: Shaping the Future of Customer Relationships

The Effect of Stress on Compliance with Health-Related Advertising

Loose = Fun? How Interstitial Space in Brand Logos Affects Product Perception

Marketing strategy implementation: Why is it so hard?

Nebraska's Clifton Strengths Institute Selects 47 New Coaches

Real-Time Marketing Messages and Consumer Engagement in Social Media

Instrumental or Normative Motives: How Should Brands Implement Their Activism Campaigns?

20 Years of YouTube: MSU Experts Reflect on Social Platform鈥檚 Influence

Going Against the Tide: How Self-Construal Moderates Receptivity Towards Popular Brand Activism

Preference for Animal Welfare Products: The Effect of Power and Animal Anthropomorphism

Study Finds Flaws in Tools Used to Enforce Online Ad Standards

The Platform Economy and Futures of Market Societies: Salient Tensions in Ecosystem Evolution

How Managers 鈥楳ake Meaning鈥� of Business Tournament Rituals

The Impact of Influencers on Brand Social Network Growth: Insights From New Product Launch Events on Twitter

Marketplace Power and Choice Framing: How and When Csr Surcharges Generate Consumer Anger

Bruh, Using Slang to Vibe with Consumers Doesn鈥檛 Slap for Brands

Coopetition in Supply Chains: A Case Study of Australian Construction Industry in Supplier Market

Can Marketing Reduce Inequality? Evidence From Marketing Science

Agility in Marketing Teams: An Analysis of Factors Influencing the Entry Decision Into a Trendy Social Network

天美传媒

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Feature Channels: Marketing

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Generative AI for Growth Hacking: How Startups Use Generative AI in Their Growth Strategies

AI-Capable Relationship Marketing: Shaping the Future of Customer Relationships

The Effect of Stress on Compliance with Health-Related Advertising

Loose = Fun? How Interstitial Space in Brand Logos Affects Product Perception

Marketing strategy implementation: Why is it so hard?

Nebraska's Clifton Strengths Institute Selects 47 New Coaches

Real-Time Marketing Messages and Consumer Engagement in Social Media

Instrumental or Normative Motives: How Should Brands Implement Their Activism Campaigns?

20 Years of YouTube: MSU Experts Reflect on Social Platform鈥檚 Influence

Going Against the Tide: How Self-Construal Moderates Receptivity Towards Popular Brand Activism

Preference for Animal Welfare Products: The Effect of Power and Animal Anthropomorphism

Study Finds Flaws in Tools Used to Enforce Online Ad Standards

The Platform Economy and Futures of Market Societies: Salient Tensions in Ecosystem Evolution

How Managers 鈥楳ake Meaning鈥� of Business Tournament Rituals

The Impact of Influencers on Brand Social Network Growth: Insights From New Product Launch Events on Twitter

Marketplace Power and Choice Framing: How and When Csr Surcharges Generate Consumer Anger

Bruh, Using Slang to Vibe with Consumers Doesn鈥檛 Slap for Brands

Coopetition in Supply Chains: A Case Study of Australian Construction Industry in Supplier Market

Can Marketing Reduce Inequality? Evidence From Marketing Science

Agility in Marketing Teams: An Analysis of Factors Influencing the Entry Decision Into a Trendy Social Network

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